The MMA hosts free educational webinars/seminars - which could sound dry but . . .this one's about Mobile Marketing . . Which is where many in our industry believe is the next big frontier of customer contact and revenue opportunity (and career growth!). This audio seminar is hosted by U.S. Cellular.

This short, 60 minute panel discussion will provide an overview of mobile marketing and the tools that can be used to create relationships with customers: SMS, Mobile Internet, applications and mobile advertising. There will be information on mobile marketing campaigns and examples of campaigns, cost and effectiveness.

Global, National and Local brands have all jumped into Mobile Marketing.
Examples of campaigns can be found at: http://www.mobilemarketer.com/

Recent headlines:

Hooters runs mobile promo in 380 locations to beef up loyalty database
Are US carriers finally making mobile marketing a priority?
Webinar: Anheuser-Busch and MMA: Five Drivers Influencing Mobile Marketing This Year
Mobile Marketer's party pictures
Amazon expands reach with iPad shopping application - Mobile Commerce Daily
Conference: Mobile Marketing and Media 2010
Verizon Wireless unveils 2D bar code initiatives
Consumer Reports rolls out mobile service to influence purchase decisions< /a>
Why MMS is better than SMS

See below for bios of the presenters.

Feel free to join - RSVP'ing will help us know how many ports to have. Get together in a room.
Feel free to send to others. The RSVP is important to ensure enough lines are open.

Kathy

SAVE THE DATE

Mobile Education Series

Hosted by the Mentoring Committee of MMA’s Women In Wireless
Sponsored by U.S. Cellular

What: Mobile Marketing 101 - Audio Seminar

Where:
* US/Canada Dial-in #: ( 877 ) 716 - 9437
* Conference ID: # 74192680

When: Wednesday, May 19, 2010
9am PST / 11am CST/12 PM EST

Summary: Learn about the basics of mobile marketing from three experts in the industry. If you’re new to the mobile space, or want to brush up on your knowledge, we encourage you to participate.

Agenda includes . . .

Tools (SMS, Mobile Internet, Applications . . . )
Mobile Marketing Campaigns (cost, budgeting and case studies)
Measuring Success (monitoring and effectiveness
Q&A

WHAT'S IN IT FOR YOU?
You'll be asked by the conference call operator for your name, company and email address. That's so we can send you follow up materials that include white papers, case studies, glossary and more. These will be the working materials that will offer you the opportunity to dig deeper or connect with others.

Panel Participants:

Diane Strahan, Vice President, Mobile Marketing, Registry and Media Services, View Bio, View Photo
Sharon Harris, Director of Global Advertising Programs, JumpTap, Inc., View Bio, View Photo
Nicole Fabry, Vice President - Business Development, Mobile Interactive Group, View Bio
Suni Vaidya, Moderator, - co-chair of Mentoring Committee and Board Member, dcMoMo.com

**If you're new to the mobile marketing space, we encourage you to refer to the MMA's Glossary of frequently used terms: http://mmaglobal.com/wiki/mma-glossary. This will enable you to translate any acronyms you may encounter during the call.